Get All Access for $5/mo

Vanessa Bryant Calls Out Nike for Early Release of Sneakers: 'NOT Approved For Sale' The wife of former NBA legend Kobe Bryant said she designed the pair of shoes in black and white as a tribute to daughter Gianna's basketball uniform.

By Emily Rella Edited by Jessica Thomas

Axelle/Bauer-Griffin | Getty Images

Vanessa Bryant took to Instagram on Thursday to take on Nike for reportedly releasing images of a sneaker made in honor of her late daughter Gianna earlier than they were set to be released.

"The Mambacita shoes are NOT approved for sale," Bryant wrote in her post.

The wife of former NBA legend Kobe Bryant said she designed the pair of shoes in black and white as a tribute to Gianna's basketball uniform.

Other details on the shoes also have sentimental meaning, like the number "2" to honor Gianna's basketball number and Kobe and Gianna's names etched on the sides of the shoe.

"I did not resign the Nike contract and decided not to sell these shoes," Bryant explained.

Another picture on her Instagram post shows what appears to be someone holding the shoe, which infuriated Bryant, who wrote that she and her other daughters have not yet received any pairs of the sneaker themselves.

"I do not know how someone else has their hands on shoes I designed in honor of my daughter, Gigi and we don't," Bryant wrote. "I hope these shoes did not get sold."

Though there is no record of the sneaker on Nike's website, it appears that Milwaukee Bucks star Khris Middleton wore the sneakers in Game 4 of the NBA playoffs against the Miami Heat.

Bryant wrote that the shoes were meant to benefit the Mamba & Mambacita Foundation, a nonprofit founded in honor of Kobe and Gianna that benefits young female athletes and other underserved athletes.

Nike has not yet responded to Vanessa Bryant's post.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.